About Medical sales rep job
Medical sales representatives, or reps as they often called, are a key link between pharmaceutical companies and medical and healthcare professionals. They work strategically to increase the awareness and use of a company’s pharmaceutical and medical products in settings such as general practices, primary care trusts and hospitals.
Based in a specific geographical location, and usually specializing in a particular product or medical area, they try to ensure that formularies contain their product. They may also make presentations and organize group events for healthcare professionals, as well as working with contacts on a one-to-one basis.
Typical Work Activities
In any setting, the process of selling involves: contacting potential customers; identifying their needs; persuading them
that your products or services, rather than those of your competitors, can best satisfy those needs; closing the sale by
agreeing the terms and conditions; and providing an after-sales service. Medical sales representatives do all of this and more.
In particular, typical work activities include:
•arranging appointments with doctors, pharmacists and hospital medical teams, which may include pre-arranged appointments or regular ‘cold’ calling;
•making presentations to doctors, practice staff and nurses in GP surgeries, hospital doctors, and pharmacists in the retail sector. Presentations may take place in medical settings during the day or may be conducted in the evenings at a local hotel or conference venue;
•organizing conferences for doctors and other medical staff;
•building and maintaining positive working relationships with medical staff and supporting administration staff e.g. receptionists;
•managing budgets (for catering, outside speakers, conferences, hospitality, etc);
•keeping detailed records of all contacts, which may involve database management.
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